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Icelandic Provisions - Fruit & Nut

Icelandic Provision’s skyr is pure and beautiful in its simplicity. So, instead of rambling loads of nutritional facts to sell our Skyr, we’ll let a couple of true Icelanders tell you what it’s all about in their own way. I was on a team that produced Icelandic Provisions first ever campaign.

 

Introducing Fruit & Nuts, a new ASMR taste and texture experience from Icelandic Provisions.

 
 

My Role: Art Direction & Design
CD: Ryan Kutscher // Agency: Circus Maximus // Copywriter: Erik Poh
Art Director: Amy Schultz