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Gillette - King C Gillette

Having a beard is more than just letting it grow. It’s the direct reflection of the effort, care and attention with which it is maintained. Using tools curated by the masters of grooming since 1901. I was on a team that art directed the the first ever brand film, photography, and social assets.

 

For craftsmen, having a beard is the direct reflection of the tools with which it is maintained.

 
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Various Photography

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I was on a small team that designed & animated over 100+ assets for the KCG social channels & global launch.

 
 

social

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My Role: Art Direction & Assistant Animation
CD: Pat Horn & Christiana Guzman // Agency: Circus Maximus
Copywriter: Erik Poh // Art Directors: Amy Schultz & Annie Smith
Photographer: Jason Leiva // Animation: Oliver Keane & Amy Schultz