Mack Weldon’s technologically perfected men’s basics are stress tested in one of the most inhospitable places on earth: The New York Subway. I was the lead designer for Mack Weldon’s second OOH campaign.
Square ooh units
out in the wild
My Role: Art Direction & Design
CD: Ryan Kutscher // Agency: Circus Maximus // Copywriter: Erik Poh
Art Directors: Amy Schultz, Annie Smith, Kelsey Haight