Covid-19 took away summer camp for millions of kids. So to keep fun alive, we created Shake Shack’s first ever at-home digital summer camp experience on Instagram Reels.
We created a DTC box filled with all the tools needed to participate in the Shack Camp activities on IGTV.
reels FILM Series
I designed and animated various social assets for the Shake Shack Campers to follow along on reels at home.
My Role: Art Direction & Design
CD: Dory Podgers // Agency: Circus Maximus // Copywriter: Erik Poh
Designer: Amy Schultz